On 10th December 1802, twenty-five-year-old Lodowick Post was hunting a fox across a stretch of wild, uninhabited beach on Long Island. As Post and his hounds closed in, Jesse Pierson, a twenty-two-year-old local schoolteacher walking home, spotted the fox hiding in a hole, killed it with a fence rail, and walked off with the carcass.

Post sued him. Decided in 1805, Pierson v. Post became one of the most widely taught cases in property law. This was not because the fox itself was especially valuable and worth fighting over, but because the dispute forced a New York court to confront a question every legal system of property must eventually resolve.

Does ownership arise from effort or from capture? The court ruled for Pierson, in effect rewarding the free rider over the laborer. Pursuit, however strenuous, confers no title. Ownership required actual and unequivocal possession, rather than a perfect allocation of fairness.

Fast forward 221 years later, our own rendition of ownership versus capture is unfolding. A senator, governor, MP, former vice president and former president are all chasing the same words.

Effort versus capture

Linda Mwananchi spent the better part of this year building one of the most recognizable brands in opposition politics, but it did not move early enough to secure the name. By the time Sifuna’s camp applied to reserve it in June, a similar application had already been lodged, and rejected in February. Then, just days after the Registrar appeared ready to approve its request, the Liberty National Democratic Alliance emerged with the acronym LINDA, claiming that its own registration process predated the controversy. The Registrar reversed course and declined the reservation on the basis of that apparent similarity. The dispute subsequently moved to the Political Parties Disputes Tribunal, which has heard the parties and is due to deliver its ruling on 30 September.

Begs the question. What actually is a political brand under Kenyan law? Is it an earned reputation or filed paperwork?

The instinctive answer is a Lockean one. In his labour theory of property, the political philosopher John Locke argued that when a person applies their labour to something previously unclaimed, they acquire a right to it. But, as Post discovered in his pursuit of Pierson’s fox, legal systems do not always award ownership to the person who invested the most effort. They often favour the person who first achieves a legally recognizable form of possession.

Kenya’s Political Parties Act, like trademark law, generally gives priority to the person who registers a name first, not necessarily the person who popularized it. The problem arises when the Registrar rejects one name on public interest grounds and another because it resembles an existing entity, without a clear and published test for deciding what is confusingly similar.

In the absence of consistent rules, decisions may appear to be based on individual judgement rather than objective standards. Such loosely controlled discretion naturally creates suspicion, regardless of who occupies the office.

Kenyan political history is full of parties whose registered owners did not create their eventual political value. Parties are frequently acquired, renamed or revived as elections approach. An obscure legal shell can become a national vehicle almost overnight once a prominent politician enters it. The paperwork supplies the chassis, while political recognition supplies the engine.

This is not fundamentally a political problem, but an administrative one. Registering a party from scratch is genuinely very expensive in both time and money. Those high fixed costs have produced a predictable workaround: the acquisition of dormant parties. The same logic operates in the corporate world, where shelf companies are incorporated in advance and kept inactive until someone needs a ready-made legal vehicle more quickly than a fresh registration process would permit. It is also the same logic where plots of land lie undeveloped for speculative gain.

The Ukombozi commons

Even as the Tribunal considered the dispute, Linda Mwananchi’s own principals had yet to agree on which registered political vehicle should carry Sifuna’s presidential ambitions. Babu Owino has urged him to run on The Mwananchi Party, which he effectively controls. Meanwhile, a bloc of Western Kenya leaders, with Governor George Natembeya at the forefront, has been steering him towards the Ukombozi People’s Party. Before that question could be settled, the ground shifted again with Wiper party leader Kalonzo Musyoka recently announcing that the entire Azimio la Umoja coalition was rebranding as the Ukombozi Alliance.

Within days, two distinct opposition formations had reached for the same word, Ukombozi. Neither can claim exclusive ownership of it, and neither needs to register it merely to use it as a political banner. That is precisely what makes the question, what’s in a name, worth asking.

However, this is not the same question that the Tribunal must answer. No individual or political formation can credibly claim to have created the historical and emotional resonance of Ukombozi.

What both coalitions are doing, knowingly or otherwise, is drawing from a common reservoir of symbolic capital, which is a resource created collectively, owned by no one and available to many. In that sense, Ukombozi is not a possession but a commons. Yet like every commons, its value can be diluted when too many competing actors attempt to appropriate it at once.

Begs another question. Was the timing of Kalonzo’s rebrand an extraordinary coincidence or a very well aimed one?

Either way, it exposes something about Sifuna’s camp that is worth naming plainly. This is the second time in three months that this movement has walked into an entirely foreseeable naming collision. The first, involving Linda Mwananchi and LINDA, was arguably not wholly of its making. An outside claimant had moved earlier in the registration process.

A repeated strategic mistake

The second collision over Ukombozi is harder to explain because by the time Kalonzo’s coalition announced its rebranding, Sifuna’s own allies had already spent a week publicly floating the Ukombozi People’s Party as a plausible presidential vehicle. Yet they appear not to have anticipated that another opposition formation, which until recently was chaired by the former president and operating within the same crowded political space, might reach for the same evocative word at precisely the same moment.

A strategic team that had fully absorbed the lessons of Linda versus LINDA would have treated its next name as a political asset requiring early protection and disciplined communication. It would not have floated the name through press briefings and social media before resolving questions of ownership, availability and possible conflict. Instead, the movement repeated the same mistake.

This time, however, the competing claim came not from an obscure applicant, but from an ostensible ally within the opposition. The first collision may have been an administrative misfortune. But the second begins to look like inadequate strategic coordination.

There is a third layer to this, one concerned less with names than with how the movement arrived at this point. The energy that carried Linda Mwananchi through the first half of the year was real. But it emerged first as a feeling and less as a strategy. Mimi ni Sifuna, mnaniona huko nyuma appeared on T-shirts months before any registration appeared on paper.

That is not a trivial distinction. A movement propelled by euphoria easily mistakes the volume of its enthusiasm and own noise for the strength of its strategic position. That confusion is understandable, but it is also how political movements gradually lose the ability to distinguish popular support from organizational readiness.

The clearest symptom is often found among those who gain the closest access to the principals. In such an atmosphere, they are often the loudest and most unconditionally loyal people. Their chief asset is that they do not ask difficult questions and treat anyone who does as an enemy to be silenced rather than a source of information to be heard.

Yet dissent within or outside of a political movement is, among other things, free intelligence. It serves as an early warning system to warn the movement on where its rhetoric has outrun its reality, or where its methods have begun to corrode the very ends they were meant to serve, or where the people it claims to represent have quietly stopped listening. An organization that answers criticism with insults has not protected itself from the threat. It has merely switched off its own early warning system, so the intelligence reaches it late, and in the form of consequences.

Brand first, consequences later

Fierce loyalty can create the crowd, sustain morale and defend a movement during difficult moments. But it cannot substitute for intelligent political strategy, however uncomfortable that may be to tell those whose loyalty produced the crowd before anyone else believed the movement could attract one.

What every political leader needs to succeed is a small circle of people capable of drawing him away from the crowds and fierce loyalists and telling him, in terms that are neither flattering nor softened, the reality of his position.

Where this has left Sifuna is highly problematic because therein lies a deeper irony. Linda Mwananchi’s founding claim was that it offered an alternative to the elite-brokered, coalition-of-principals politics that had culminated in former political coalitions.

Yet a presidential project now gravitating towards a shared brand associated with a coalition led by a former president and deputy president risks appearing to have folded, brand first, into precisely the establishment order it has evolved to stand apart from.

That may not be the outcome Sifuna intended. But politics often judges strategy by its consequences rather than its intentions. By failing to secure and discipline its political identity early, his movement allowed someone else’s prior claim to shape not only the name available to it, but also the company that name now requires it to keep.

Capture beats labor

Finally, my unsolicited advice is twofold. First, to Linda Mwananchi. A name is an asset, not a slogan, and the lesson of both the fox and the Tribunal is that capture beats labor whenever the two compete. So treat naming as strategy.

Second, and more pointedly, to Sifuna himself. Lodowick Post had the chase. But Jesse Pierson got the fox. The presidency is not won on a slogan, however loaded its history, and a movement that has now been out-named twice in one quarter might want to spend less time printing T-shirts that say mimi ni Sifuna, mnaniona huko nyuma, and more time reading the fine print. For a senator who has made a career of quoting the law at everyone else, it is a curious thing to keep losing to it.

Flattery like chewing gum is meant to be enjoyed for a short while, not swallowed — Hank Ketcham